ADVERTISING WITH IMPACT! Placemat advertising enhances advertising opportunities as it targets an audience during a time where they are most likely relaxing. A patron usually waits ten to fifteen minutes for their food to arrive. Those ten to fifteen minutes present a valuable advertising opportunity as opposed to accosting people while they are on the go. The fact that the placemat advertisements are laid on the dining table maximizes exposure, as they are placed on an area which cannot be ignored.